In the 3-D Cul de Sac

A story in the Wall Street Journal informs me this morning that Amazon is developing a smartphone that will produce 3-D images on its screen. How will that look? Here from the story:

Using retina-tracking technology, images on the smartphone would seem to float above the screen like a hologram and appear three-dimensional at all angles.

Reminded me of my handful of experiences with 3-D attempts in the entertainment field going back into the 1950s. Each of these, from my perspective, was a total failure—introduced with a lot of hoopla but never taking hold. These foolish wastes of developmental money keep recurring at right regular intervals, but never bearing fruit.

On the same 2-D page where this story is, Aflac has an ad depicting, wouldn’t you know it, the Aflac duck. It looks perfectly three-dimensional to me, achieved by color shadings and a realistic perspective. What would I do if Aflac ducks were rising from my newspaper and seemingly floating in the air. Would shivers pass over my skin? Amazon, Amazon! Please! Don’t try so hard to amazon me.