As soon as I knew, I wondered why I’d been so stupid. That
color comes from accounting. While your enterprise is loosing money, you’re in
the red. On the Friday after Thanksgiving, you catch up, you’re in the black.
Black Friday ranks among the top ten shopping days of the
year. Most of these fall into December, and traditionally the Saturday
preceding Christmas ranks first. In the 1992-2002 period, Black Friday ranked low.
In 2003 it was first, again in 2005. Thereafter we have no published numbers.
Historical data come from International Council of Shopping Centers.
The Bureau of the Census reports retail data on a monthly
basis but lags reality by several months. Last year I noted Black Friday by
showing monthly retail sales, particularly for General Merchandise Stores—those
most affected by the season; here two links (one, two). Today I
update one of those charts, and it follows:
What this shows us is that retail sales in this category in
2011 were higher than the year before—but not by much. Indeed, the percentage
increase October to November, which had been 19 percent in 1992, 17 percent in
2002, and 13 percent in 2010 has dropped to 12 percent in 2011. On this graphic
I also show sales for the category in 2012—but we only have three months of
data, showing how far back reporting lags. Those values indicate that 2012
should be a better year all around.
Now back to Black Friday. What we know about that day is
that—if memory serves—it became generally known, by name, no more than five or six
years ago. Until then the term was insider talk indicating that profitability
is near or here. Since then it has become “an Event.” The media that reach me—and
my e-mail—nearly bristle with news of salvation by Mega Savings. And then there
is Cyber Monday, and on and on. I feel for these fellows.
In discovering all of the above, I also chanced across
another name for Black Friday. It is called Buy Nothing Day (BND) and
originated in Mexico in 1992. In 1997 it was then firmly linked to the Friday
after Thanksgiving and is observed across the world as a protest against
consumerism.
Guess what. I know exactly what to do on BND. I’ll stay at
home and make some order in these endlessly growing towers of books.
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The data here are from the Bureau of the Census. Use this link to reach the page from which various reports may be obtained.
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